A Distance MBA in Digital Marketing provides a convenient way to learn about one of the most dynamic fields. Admissions opened for the July session for the 2025-26 academic year, while most of the universities have the last date for applying as 30 September 2025*. A few institutions, such as IGNOU, could extend it to mid-July or early August.
To be eligible, a candidate must have a bachelor’s degree from any recognized university, usually with 45-50% minimum aggregate marks. The application fee generally ranges from INR 500 to INR 3,000. Annual fees range anywhere between INR 50,000 to INR 3,00,000 (or more as per the institute). The average package offered by these MBA colleges for the Distance MBA in Digital Marketing can range from INR 6 to 8 LPA. Also, for this programs it is not required to have CAT, MAT and other exam score. Admissions for Distance MBA are generally merit based and required a minimum of 45-50% in UG course. Some of the most popular job profile for MBA in Digital Marketing are SEO, SMM and Digital Marketing Manager.
The best colleges which provide this course are Amity University, LPU, NMIMS, IGNOU, Symbiosis Center for Distance Learning (SCDL), Jain University, UPES. This program often includes SEO, content creation, social media marketing and web analytics, preparing graduates for roles like Digital Marketing Manager and Social Media Strategist.
Distance MBA in Digital Marketing Highlights
| Feature | Details |
| Course Name | MBA in Digital Marketing |
| Course Level | Postgraduate |
| Duration | 2 years |
| Eligibility | Bachelor’s degree from a recognized university with minimum aggregate marks usually range from 45% to 50%. |
| Course Fees | INR 50,000 to INR 3,00,000 or more (varies by university). |
| Key Subjects | Digital Marketing Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), Social Media Marketing, Content Marketing, etc. |
| Mode of Study | Distance Learning |
| Top Colleges | Amity University Online, Lovely Professional University (LPU Online), NMIMS Global Access School for Continuing Education,etc. |
| Average Salary | INR 3 LPA – 6 LPA |
| Admission Last Date | 30 September 2025* |
| Top Recruiters | Digital Marketing Agencies (e.g., WATConsult, Webchutney, iProspect India, Kinnect), Tech Giants (e.g., Google, Meta, Microsoft, Adobe), E-commerce Companies etc. |
| Career Opportunities | Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, PPC/SEM Specialist, etc. |
Distance MBA in Digital Marketing Admission 2025-26
In 2025, Distance MBA in Digital Marketing is a flexible option to specialize in this dynamic industry. The curriculum is designed to address both fundamental business management and specialized digital marketing topics such as SEO, social media marketing, content marketing, and web analytics, and more for roles in the digital landscape.
The application is normally online involving, registration, form submission and document uploads and online fee payment through net banking etc. The last day for applying is 30 September 2025 followed by most universities. The application fees range around INR 300 – 1,500. The annually fee can vary between INR 50,000 to INR 3,00,000 or even higher as per the university’s offerings.
Eligibility Criteria
Distance MBA in Business Analytics: Candidates must have a bachelor’s degree with a minimum of 3 years duration of any discipline from a UGC recognized university. General category students must score at least 45%–50% marks (5% relaxation for SC/ST/OBC candidates). Although work experience isn’t a must-have, it is often wished for as work involvement helps you understand ground realities better. There are no age limits, as the program is available to students of any age. Generally, entrance exams are not required for most universities, a few may provide its own entrance tests or take scores from entrance examinations such as CAT, MAT or XAT.
Distance MBA in Digital Marketing Fees
| College Name | Accreditation | Approximate Total Program Fees (INR) |
| Amity University Online | UGC-DEB, NAAC A+ | 1,99,000 – 2,99,000 |
| Lovely Professional University (LPU Online) | UGC-DEB, NAAC A++ | 2,00,000 |
| NMIMS Global Access School for Continuing Education | UGC-DEB, AICTE, NAAC A+ | 1,96,000 – 2,10,000 |
| IGNOU (Indira Gandhi National Open University) | UGC-DEB | 62,000 – 64,000 |
| Symbiosis Center for Distance Learning (SCDL) | UGC-DEB | 55,000 – 58,000 |
| Jain University Online | UGC-DEB, NAAC A++ | 2,00,000 |
| UPES Online | UGC-DEB, AICTE, NAAC | 1,75,000 – 2,20,000 |
| D.Y. Patil Vidyapeeth (Center for Online Learning) | UGC-DEB, AICTE, NAAC A++ | 1,70,000 – 1,89,400 |
| Manipal University Jaipur (Online) | UGC-DEB, NAAC A+, WES | 1,75,000 |
| Chandigarh University Online | UGC-DEB, NAAC A+ | 2,10,668 |
Distance MBA in Digital Marketing Admission Process
The admission process for a Distance MBA in Digital Marketing generally involves a few key steps, primarily conducted online for convenience. Here’s a detailed breakdown:
- Visit the Official Website: Go to the university’s official website offering the Distance MBA in Digital Marketing program.
- Register on the Admission Portal: Create an account by entering your basic details like name, email ID, and phone number.
- Create a Password & Log In: Set up a secure password using your enrollment number and log into the application dashboard.
- Fill the Application Form: Enter all necessary information such as personal details, academic background, and contact information.
- Upload Required Documents: Upload scanned copies of your recent photograph, signature, and academic certificates which includes 10th, 12th, graduation mark sheets etc.
- Pay the Fees: Make the required payment online using credit/debit card or net banking. This usually includes an application fee and possibly the first semester’s tuition.
DDE Digital Marketing Syllabus
| Year & Semester | Course / Subject |
|---|---|
| Year 1 – Semester 1 | Management Functions and Organisational Processes |
| Human Resource Management | |
| Business Environment | |
| Accounting for Managers | |
| Quantitative Analysis for Managerial Applications | |
| Marketing Management | |
| Business Communication | |
| Year 1 – Semester 2 | Information Systems for Managers |
| Management of Machines and Materials | |
| Managerial Economics | |
| Social Processes and Behavioural Issues | |
| Year 2 – Semester 3 | Research Methodology for Management Decisions |
| International Business Management | |
| Project Work (Equivalent to 2 Courses) | |
| Digital Marketing Electives: SEO, SEM, Content Marketing, Analytics, Social Media Marketing, Email Marketing | |
| Year 2 – Semester 4 | Advanced Strategic Management |
| Entrepreneurship | |
| Total Quality Management | |
| Business Ethics and CSR | |
| Digital Marketing Electives: E-commerce, Brand Management, Mobile Marketing, Digital Advertising |
Distance MBA in Digital Marketing Average Salary after Placement
The provided table offers an indicative look at the average expected salary ranges for graduates of Distance MBA programs, particularly with a specialization in Digital Marketing, from various well-known institutions in India. The actual salary achieved can vary significantly based on the individual’s prior work experience, specific digital marketing skills, the reputation of the hiring company, the industry, and the geographical location of the job.
| College Name | Average Placement Salary (INR LPA) |
| Amity University Online | 5.5 – 15 LPA |
| Lovely Professional University (LPU Online) | 4.9 – 11.6 LPA |
| NMIMS Global Access School for Continuing Education | 4 – 7 LPA |
| IGNOU (Indira Gandhi National Open University) | 5 – 15 LPA |
| Symbiosis Center for Distance Learning (SCDL) | 3 – 5 LPA |
| Jain University Online | 6.2 – 10.8 LPA |
| UPES Online | 8 – 15 LPA |
| D.Y. Patil Vidyapeeth (Center for Online Learning) | 5.5 – 20 LPA |
| Manipal University Jaipur (Online) | 8 – 15 LPA |
| Chandigarh University Online | 6.57 LPA |
Important Considerations:
- Market Trends: The digital marketing industry is dynamic. Average salaries are always subject to current market demand, economic conditions, and the specific skill set of the individual.
Distance MBA in Digital Marketing Scope
A Distance MBA in Digital Marketing offers a vast and growing scope in today’s digital economy, with high industry demand for professionals skilled in online strategies. Graduates can pursue diverse roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and Content Marketing Manager across various industries. This program provides a crucial blend of business strategy and practical digital tools, preparing individuals for future-ready and leadership positions. The starting salary package ranges from INR 3.5 Lakhs to INR 6.5 Lakhs per annum, with significant growth potential as experience and skills develop.
Top Recruiters
A Distance MBA in Digital Marketing opens doors to diverse job opportunities across multiple industries, as businesses increasingly rely on digital platforms to grow their brand, reach customers, and drive online sales. Graduates are in demand for roles in SEO, social media, content strategy, performance marketing, and analytics. Some of the top recruiters include:
- Digital Marketing Agencies like WATConsult, Webchutney, iProspect India, Social Panga, and Mirum India.
- E-commerce Companies such as Amazon, Flipkart, Myntra, Swiggy, Zomato, Paytm, and Dunzo.
- Technology Giants like Google, Meta, Microsoft, IBM, Adobe, Infosys, Wipro, Accenture, and Cognizant.
- FMCG Brands including Hindustan Unilever, Nestle, ITC, P&G, and Coca-Cola India.
- Banking & Finance Sector firms like ICICI Bank, HDFC Bank, Axis Bank, Kotak Mahindra, and Bajaj Finserv.
- Consulting Firms such as Deloitte, BCG, and McKinsey.
- Startups & D2C Brands, which value digital-first, growth-oriented professionals.
Any company aiming to expand its digital footprint is a potential employer, making this MBA highly versatile and future-ready.
Digital Marketing Placements 2025
| Company | Position Offered | Job Description (JD) | Salary Package (INR/Year) |
|---|---|---|---|
| Wipro Digital | Digital Marketing Executive | Manage social media campaigns, content creation, SEO, and analytics | 3 – 4 LPA |
| Cognizant | SEO Analyst | Conduct keyword research, optimize websites, monitor search rankings | 3.2 – 4.2 LPA |
| TCS | Social Media Executive | Plan and execute social media strategies, track engagement metrics | 3 – 3.8 LPA |
| Accenture | Digital Marketing Analyst | Run PPC campaigns, analyze marketing data, and report ROI | 3.5 – 4.5 LPA |
| IBM | Content Marketing Specialist | Develop content strategies, create blogs, emails, and social media content | 4 – 5 LPA |
| Infosys | SEM/PPC Specialist | Manage paid search campaigns, optimize ad spend, improve conversions | 3.5 – 4.2 LPA |
| HCL | Email Marketing Executive | Design and execute email campaigns, analyze click-through and conversion rates | 3 – 3.8 LPA |
| Tech Mahindra | Marketing Automation Executive | Handle marketing tools, lead generation campaigns, and CRM updates | 3.5 – 4.2 LPA |
| Amazon | Digital Marketing Associate | Run social campaigns, product promotions, and marketing analytics | 4 – 5.5 LPA |
| Flipkart | Performance Marketing Specialist | Optimize campaigns for performance, track KPIs, report results | 4 – 5 LPA |
I am Alisha Dhal, Assistant Professor of Marketing at IMT Ghaziabad. I hold a Ph.D. in Marketing from the Indian Institute of Management Indore (IIM Indore), where my academic journey was rooted in a deep passion for consumer behavior, digital marketing, and brand strategy.
I created mbadistanceeducation.info to support and guide aspiring MBA students—especially those exploring distance education—as they navigate the evolving landscape of management education.